The American multinational technology company on Tuesday announced
that it plans to hold a launch event on Oct. 18, where the company could
announce new MacBook laptops and AirPods headphones.
The event was announced in invites to media and a tweet from
Apple marketing senior vice president Greg Joswiak with the slogan
"unleashed."
AirPods and Apple's most expensive and largest MacBooks are
due for a revision, as the most recent models for both products were released
in 2019.
The launch will be streamed on Apple's website, as the
company has held virtual launch events since the start of the pandemic in 2020.
Apple typically launches new products ahead of the holiday shopping season,
Apple's busiest time of the year for sales.
Apple has been updating its line of laptops and desktops
running the MacOS operating system to run on chips it designs, instead of using
processors made by Intel. So far, Apple has released MacBook Air, MacBook Pro,
Mac Mini and iMac computers using its chips.
But Apple has not yet updated its most powerful desktop
computers to use its own chips, including its Mac Pro desktop and larger
MacBook Pro laptops. Last month, Apple announced new iPhone and Apple Watch
models.