The Japanese conglomerate, whose flagship PS5 console has
been scarce since its debut in November 2020, told its assembly partners late
last year that it would continue to manufacture its previous-generation machine
until this year. , according to people familiar with the matter.
While Sony has never officially announced when it will stop
manufacturing the PS4, it previously planned to halt assembly in late 2021,
they said, asking not to be named as the plans are not public.
The strategy would add around one million PS4 units this
year to help offset some of the pressure on the company’s PS5 production, a
figure that will be adjusted in response to demand, people said. The older
console uses less advanced chips, is simpler to manufacture, and offers a
cost-effective alternative to the PS5.
Increasing production orders by adding the cheaper-to-manufacture
PS4 would also give Sony more leeway when negotiating with manufacturing
partners for a better deal, two people said.
A Sony spokesperson has confirmed that PS4 production will
continue this year and said the company has no plans to stop manufacturing the
console. “It’s one of the best-selling consoles of all time and there is always
a cross between the generations,” the company said.
Sony’s ambition with the PlayStation 5 was to make a swift
transition to the latest hardware, said PlayStation chief Jim Ryan.
But the coronavirus pandemic has slowed software development
in the games industry while triggering an increase in demand for hardware that
has made even the most basic components scarce. The result has been a console
that’s hard to find and lacks a solid portfolio of must-have exclusive games.
The predecessor PS4, released in 2013, has sold over 116
million units to date and remains a popular option among gamers. It still
provides a substantial portion of Sony’s gaming division revenue from subscriptions
and software sales. The PlayStation unit is grappling with a series of
unforeseen challenges, including a slower-than-expected PS5 production pace and
online scalpers choking off retail supply for the new console.
Expanding the availability of the PS4 is seen within the
company as a way to fill the supply vacuum and keep gamers within the
PlayStation ecosystem, according to a Sony official who is not. allowed to
speak in public.
Among the most significant bottlenecks in the supply chain
are inexpensive general purpose chips for audio, power and wireless
communication functions. Some console makers have found that even offering a
higher price won’t guarantee supply for these components, as all current
production has already been sold, according to people.
Even with completed consoles, distribution re mains a
challenge as shipping costs have risen sharply. While gaming remains Sony’s
main source of revenue, the Japanese electronics giant is exploring new areas
to support its growth. It is getting ready to release more powerful virtual
reality headsets to enjoy future games and apps in the so-called metaverse and
plans to launch its own electric vehicles.
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