The market leader that has been the hallmark of uniqueness
in its sector donated some branded Fearless energy drink gym equipments some of
which are Bench Press, Electronic Scale and Dumbbell to the weightlifting
association on Wednesday, 20 April, 2022, at Rowe Park Sports Centre, in Yaba,
Lagos.
The brand supported the association to keep the younger
demographics engaged in weightlifting tournaments and exercises, a competitive
sport that tests strength and techniques, and also to keep them fit for local
and international events, like the Olympics.
Presenting the equipment to the Chairman of the LSWA, Kunle
Komolafe, Rite Foods’ Brand Manager, Boluwatife Adedugbe, said Fearless Energy
drink deemed it necessary to support the organisation as a way of encouraging
young Nigerians in weightlifting as a sport, and to keep them involved in
meaningful activities that would enhance their skills for participation at
local and global events, as they so desire.
She affirmed that the first-rate energy drink brand which
consists of the Fearless Classic and Fearless Red Berry products with its
positive energy would continue to support worthy initiatives like those of the
LSWA, with its quality tastes and the vigour required by gym enthusiasts to
actively partake in competitions and training, thus contributing to healthiness
and physical fitness.
According to her, Fearless energy drink with the I CAN, I AM
willpower of attaining success and the unimaginable, would continue to spur the
youths who are skilful in weightlifting to achieve their desires and make them
proud as they traverse the path of their career to stardom.
Adedugbe pointed out that the brand’s inventiveness has
earned high recognition in the energy drinks market with the first-ever
packaged polyethylene terephthalate (PET) bottle packaging, which is now a
standard in the industry it operates.
In his remark, Komolafe commended the leading Fearless
energy drink from the stable of Rite Foods for recognising the Association and
what it undertakes, and also in its quest in making weightlifting an exciting
sport.
He extolled the brand for its laudable contribution to
sports development and the donation for the enhancement of the LSWA sports
centre, an initiative that would greatly impact the association’s speedy
growth.
According to him, the LSWA ensures that discovered athletes
are nurtured towards promoting physical fitness, mental alertness, and
discipline which are germane for healthy living towards attaining positive
outing of the sport in various competitions.
Eulogising the gift from the premium Fearless energy drink,
the Chairman of Lagos State Sports Commission, Sola Aiyepekun, affirmed that
the huge support which is an addition to what already exists would help
immensely in equipping the State’s weightlifting centre.
He said the state needs the partnership of private
organisations and brands like the Fearless energy drink, in making it a place
where young Nigerians with sporting prowess abound.
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