Twitter users will be able to receive reminders when retailers release limited edition items for sale, through a new feature the social media company announced on Wednesday.
Twitter will test the feature with brands including Dior,
Home Depot, and Fossil.
Luxury designers, streetwear brands and other retailers have
created a trend in recent years of releasing small collections of clothes and
accessories that can often sell out within minutes and generate hype among
shoppers.
The new feature from Twitter is intended to play off the
platform's reputation as a place for real-time information and news.
"It's directly inspired by the vibrant conversation
about product launches on our service –
from new gaming consoles and new handbags to the latest limited edition
sneaker," said Justin Hoang, staff product manager at Twitter, in a
statement.
When brands tweet about an upcoming product launch, users
can tap a "Remind me" button on the tweet. Shoppers will receive an
app notification 15 minutes before the item goes on sale and a second
notification when it is on sale.
The feature is only available for users in the United States
using Apple devices to start.
It comes as Twitter's deal to be acquired by billionaire
Elon Musk remains uncertain. The Tesla CEO in a filing on Monday threatened to
walk away from the deal if he did not receive access to certain data. © Reuters
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