Benarroch said in an email that he was looking forward to
working with the company's team to "build Twitter 2.0 together."
"Welcome to the flock, @benarroch_joe! From one bird to
the next," tweeted incoming Twitter Chief Executive Linda Yaccarino, who
was appointed in May. She did not mention the position Benarroch will be
taking.
At Comcast's NBCUniversal, Benarroch oversaw communication
strategy for its Advertising and Partnerships division, reporting to Yaccarino,
who was advertising chief there before joining Twitter.
Welcome to the flock, @benarroch_joe! From one bird to the next.
— Linda Yaccarino (@lindayacc) June 4, 2023
Let’s get to work @Twitter! #timetofly
Benarroch is being appointed following the departure of a
number of executives, adding to Yaccarino's challenges.
Twitter's head of trust and safety, Ella Irwin, said on
Thursday that she has resigned from the social media company.
On Friday, Reuters reported that the head of brand safety
and ad quality, A.J. Brown, has decided to leave.
The Wall Street Journal first reported Benarroch's
appointment on Sunday. © Reuters
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