Google's Hustle Academy Awards N75m to 15 Nigerian SMBs

At least, 5,300 small and medium-sized businesses (SMBs) across Africa today celebrated their graduation from Google’s Hustle Academy, showcasing their commitment to enhancing their business skills and knowledge.

This graduation marks a continuation of the program’s impact, with over 10,300 entrepreneurs having participated since its inception in 2022.

The Hustle Academy programme, designed to address specific challenges faced by SMBs in Africa, offers practical skills and resources to help these businesses grow.

This year’s graduation adds to the momentum gained from last year’s 5,000 graduates, reflecting a growing community of businesses engaged in continuous learning and improvement.

Alongside the graduation, 15 SMBs have been chosen to receive support from the 75 Million Naira Hustle Academy Fund. This initiative aims to provide a combination of financial assistance, mentorship, and business tool access to some of the most promising Nigerian SMBs. The recipients represent various industries and demonstrate the creativity of Nigerian entrepreneurs:

Ifeoma Augusta Anselem – Rae’s Clothing

Femi Bolaji – Wauley Projects Limited

Nafisa Abdulrazaq Sabo – Pinch N’ Dash

Funmilola Moronke Agbayewa – Segunfunmi foods Nigeria Limited

Chigozie Bashua – The Nut Place Limited

John Samuel Andefiki – Kita Farm

Hussaini Aliyu Baba – Lead Way Family Poultry

Aminu Abdulkarim – A.A.K. Shoes

Constance Ufuoma Edesiri – Stance Fashion Empire

Chikere Onyinyechi Breakthrough – Clozetsales

Anita Aletor – Rotela Business Synergy

Ojo Femi Christopher – Foodlane ventures

Angela Jidechukwu Nwabueze – Jelapetra Farms Ltd

Eniola Robert – Ennie Wears

Blessing Akpan – Inyene Agro processing factory Ltd

Olumide Balogun, Google West Africa Country Director, stated, “The passion and resilience shown by these SMBs are truly inspiring. The Hustle Academy is a testament to what focused training and resources can achieve. We are not just celebrating their graduation today; we are recognizing their potential to reshape and invigorate the Nigerian business landscape.”

Femi Bolaji, founder of Wauley Projects Limited, a graduate from Nigeria and one of the 15 fund recipients, commented, “The Hustle Academy has equipped us with vital business knowledge, and being selected for the fund is a significant boost that will propel our business forward.”

The graduates and fund recipients represent a diverse array of industries, each bringing a unique story and vision for the future.

November 24, 2023