Brukeme Dickson, a luminary in the industry, brings a decade
of experience crafting award-winning storytelling campaigns for multinational
and national organisations. As the Business Lead at Red Media Africa, her
campaigns have consistently garnered recognition at prestigious awards such as
the SABRE Awards, Pitcher Awards, and Nigeria Marketing Awards. Her exceptional
qualifications make her an ideal fit for the jury tasked with recognising
outstanding creative work that drives cultural resonance.
Expressing her delight at the appointment, Brukeme Dickson,
Business Lead, Red Media Africa, remarked, “I am honoured to be part of the
team celebrating and rewarding the best creative minds in marketing and
communication. The Pitcher Awards play a vital role in setting the bar for
excellence in our industry, and I’m excited to contribute to the selection
process.”
Other members of the Culture Jury are Funke Adekola, Chief
Operating Officer, Dentsu Creative, Lagos, Nigeria; David Ofosuhene, Regional
Strategy Director, MediaReach OMD, Ghana; Jabulani Sigege, Group Executive
Creative Director, Machine, South Africa; Nthabiseng Lekoaletsoe, Business
Director, Ogilvy Social Lab Africa and Lerato Songelwa, Managing Director,
Hill+Knowlton Strategies, South Africa.
The Culture Jury will reward PR initiatives and campaign
ideas that spark or transform pop culture, consumer behaviour or internal
corporate and value chains. The six subcategories for this jury include; Use of
Cultural Insights, Media Relations & Brand Storytelling, Internal Culture
& Employee Engagement, Excellence in PR, Public Affairs and Lobbying, Use
of Influencers & Brand Ambassadors, and Corporate Image and Reputation
Management.
Now in its seventh year, the annual Pitcher Awards stands as
a testament to groundbreaking creative work across various media, including
film, print, digital, public relations, and entertainment. This year’s award
ceremony, a beacon of African marketing and creative excellence, will take
place from May 16 – 18, 2024.
0 comments:
Post a Comment