The free plan is available on Android mobile phones and does
not contains ads. It features Netflix movies and TV shows such as dramas “Money
Heist” and “Bridgerton” and African series “Blood & Water,” plus some of
the programming the company licenses from others.
Netflix hopes the free plan will lead to users signing up
for a paid option with more content. In order to attract customers in Africa,
Netflix is investing in locally made programming such as “Queen Sono” and
“Jiva!” and has partnered with production studios in Nigeria.
Cathy Conk, Director of Product Innovation at Netflix,
commented on the project saying: “If you’ve never watched Netflix before, this
is a great way to experience our service. And if you like what you see, it’s
easy to upgrade to one of our paid plans so you can enjoy our full catalog on
your TV or laptop as well”.
It has to be noted that Netflix has experimented with free
offers before. In 2020, it made some episodes of series such as “Stranger
Things” and movies including “To All the Boys I’ve Loved Before” available
around the world for no charge via web browsers.
The free plan in Kenya is broader. It will look similar to
paid Netflix profiles to give viewers a feel for the service. Shows that are
not included in the free plan will be marked with a lock icon. Clicking on one
of those titles will encourage the user-sign up for a paid option. Moreover,
some functions, such as the ability to download a show or movie, will not be
available under the free plan.
To recall, Netflix, which streams in more than 190
countries, has taken other steps to boost usage in Africa, including creation
of a paid mobile-only plan and partnerships with local telecom operators to
ease payments.
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