Uchenna Innocent joins Yellow Card as Paid Marketing Specialist

Uchenna Innocent has recently joined yellow card, the first African Fintech platform as it’s most recent Paid Marketing Specialist, bringing with him extensive expertise gained from his tenure at leading ad-tech platform HippoAD and various global brands.

Having worked with renowned companies such as Ringier, Transfast, Travelstart, and Betacar.ng, Uchenna has accumulated valuable experience in digital marketing and executed impactful campaigns. Notably, his roles at Ogilvy Nigeria and Insight Publicis allowed him to spearhead digital efforts for well-known brands like British American Tobacco, Mondelez, Philips, NBC Universal, among others.

Expressing his enthusiasm about his new role, Uchenna stated, ” “Joining Yellow Card is an exciting and challenging opportunity for me to apply my expertise and contribute to the future of African fin-tech, Web3.0 and Crypto currency. I am eager to leverage my experience from HippoAD and my work with renowned brands to drive Yellow Card’s growth and expand its reach across the continent.”

Uchenna’s strategic acumen and proven track record are expected to be instrumental in advancing Yellow Card’s mission to revolutionize finance in Africa. His appointment marks a new phase of innovation and expansion for the company, reaffirming its dedication to driving positive change in the fintech sector.

February 17, 2024