Amazon has been present in Poland since 2014 with nine
logistics centers but customers have had to order via its international
websites, adding to costs. Local media have reported for months that the group
was preparing to launch a local online shopping platform.
“Amazon has been supporting Polish customers for many years
and helping to sell products of Polish entrepreneurs in our European stores.
The next stage is the introduction of a full retail offer for consumers in
Poland and it is now time to take this step,” Alex Ootes, vice president for EU
Expansion at Amazon, said in a statement.
Amazon’s expansion increases competition for Polish Allegro,
which is the dominant e-commerce platform in the country.
“Allegro will be forced to offer a wider range of free
delivery options, which will increase logistics costs,” mBank analyst Pawel
Szpigiel said in a note.
Allegro made its debut on the Warsaw Stock Exchange in
October with one of the biggest initial public offerings in Europe in 2020.
By 1012 GMT shares in Allegro fell by over 7%.
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