With its location in every neighborhood, Firstmonie Agents
have been integral to filling the financial exclusion gap, providing convenient
banking services that are easily accessible, thereby saving time and travel
costs for individuals in the suburbs and remote environments that have no
access to financial services.
The Bank’s financial inclusion activities spear-headed by
the indefatigable Dr. Adesola Adeduntan, is in line with the mandate of the
Central Bank of Nigeria (CBN) to ensure the availability of affordable financial
products and services to all individuals and groups of people in the country;
irrespective of location, literacy levels, familiarity with technology and
accessibility to modern infrastructural facilities. The Firstmonie Agent
channel is amongst the Bank’s many initiatives to expand financial access in
the country.
In a recent interview, Dr. Adesola Adeduntan stated that;
“For us at Firstbank, we have been very deliberate in the
articulation and execution of our agent banking value proposition and
go-to-market strategy. The execution of our agent banking proposition focuses
on areas where the impact is real and significant – financial inclusion where
it matters the most!”
“To demonstrate the above focus, over 50% of Firstmonie’s
agents are in the rural areas, contributing significantly to the development of
the rural economy. “
“We have achieved this feat by partnering with and enrolling
existing MSMES in the rural areas into our agent banking network. In doing
this, we have built the most expansive bank-led agent banking network in
Africa.”
“Through Firstbank’s agent banking proposition and network,
the Bank is creating sustainable socioeconomic value and empowering rural communities
in unique ways.”
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