Amazon.com
Inc and Apple Inc will let users stream high-quality lossless audio at no extra
charge, as they explore new ways to keep subscribers tuned in to their services
amid intense competition.
Amazon
Music, which so far charged a premium for lossless audio, became the first
major music service on Monday to upgrade its subscribers to the format.
Lossless is a higher quality audio format that preserves
every detail of the original audio file without compressing the quality while
streaming.
American rapper Jay-Z's Tidal was among the first to rollout
the technology, charging $19.99 per month for lossless music.
The e-commerce giant's Amazon Music Unlimited with lossless
music will cost less than half that at the industry standard price of $9.99 per
month.
Separately, Apple said subscribers would be able to listen
to its entire music catalog of more than 75 million songs by next month in the
lossless format at no additional cost.
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