The initiative to support journalism training will be rolled
out over the next 18 months and is being implemented in partnership with Unesco
and is aimed at updating journalism education programmes in over 100 journalism
institutions in Africa.
Matt Brittin, President for EMEA Business and Operations,
Google, says: “The pandemic has changed the way people interact with news and
accelerated that shift to digital. There has never been a time when access to
good quality journalism has been more important. This programme will seek to
establish, define, and implement the local definitions of excellence in
journalism. We will work with 100 different journalism schools targeting to
benefit over 4,000 journalists.”
Unesco will use its networks of established journalism
schools to launch the collaborative programme that will enable journalists to better
respond to the major changes in journalism and publishing in recent times.
Guy Berger, Director of Strategies and Policies,
Communication and Information, Unesco, says: “At Unesco, we have very different
countries as members, with different approaches to journalism — but the one
thing that at least they all agree on is that journalists should be
well-trained.”
The week-long virtual event will provide an opportunity for
journalists, publishers, and content creators in Africa to find out more about
Google’s training programmes for journalists and news business professionals.
The event brings together experts from Google and the
industry to share tools, training, and best practices, from understanding how
small and medium-sized news organisations can grow their digital business to
how to use consumer insights and data to better understand reader preferences
and increase profitability and engagement.
Google has held two successful Innovation Challenges where
Google supported 43 GNI projects in 18 countries.
Google is increasing its investment and support of
journalism in Africa, including a News Lab Teaching Fellow who provides locally
relevant training for journalists in Southern Africa and programmes such as the
Digital Growth Programme and Innovation Challenges which support publishers in
their digital transformation.
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