Facebook and Instagram, which are owned by Meta Platforms,
have been leaders in e-commerce, enabling merchants to set up virtual shops and
sell products.
The beta test for Twitter Shops will be available for select
business in the US and will be visible to people using the Twitter iPhone app,
the company said.
US wireless carrier Verizon, one of the test partners,
featured iPhone cases and wireless chargers in its Twitter shop on Wednesday.
After viewing the product on Twitter, users are redirected
to the merchant's website for checkout.
The experiment expands on a previous feature Twitter began
testing last year allowing brands to showcase up to five products at the top of
their Twitter profiles.
The San Francisco-based company is also experimenting with
live-streamed shopping, which lets people purchase clothing, accessories and
other items while watching live videos from the brand about the products. ©
Reuters
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