Google and Qualcomm Technologies are also celebrating
Xiaomi’s founding day together through MFF 2021. The co-creation of posters for
MFF 2021 use the unified visual symbol “&” as the key creative idea of the
picture, symbolizing the close cooperation between Xiaomi and Google also
between Xiaomi and Qualcomm Technologies. The posters also combine the
“infinite” concept of the “Möbius ring” to convey that with Xiaomi, the
companies strive to bring infinite possibilities to users’ lives.
Xiaomi, Google and Qualcomm Technologies have always been
the forerunners, setting trends for their respective industries with innovative
software and hardware solutions. Xiaomi has been working closely with Google
and Qualcomm Technologies to advance and
accelerate the mass adoption of technological innovations. Xiaomi will continue
joining hands with the two tech partners to explore new possibilities, as
expressed by the theme of the MFF 2021, with an aim to make everyone’s life
smarter and enhance convenience in daily life.
Redmi Note 10 Pro Mi Fan Festival Special Edition
At this year’s Mi Fan Festival, Xiaomi is launching Redmi
Note 10 Pro MFF Special Edition with the slogan “Explore Infinite
Possibilities”, which will serve as a unique MFF souvenir that Mi Fans can take
home. The MFF special edition phone represents the adventurous spirit of Xiaomi
and seeks to encourage Mi Fans to explore the infinite possibilities in life by
connecting Smartphone x AIoT.
To echo the theme of infinity, Redmi Note 10 Pro MFF Special
Edition comes in a package with a cosmic-inspired design. The front of the box
features an image of astronauts floating through galaxies, representing Xiaomi
and Mi Fans exploring the infinite possibilities of life together.The box also
contains a Mi Fan Festival postcard featuring an image of Mi Bunny astronauts.
The back of the postcard is a Mi Fan Festival theme sticker, which can be stuck
onto items such as mobile phones, computers and suitcases to add an extra touch
of Xiaomi to users’ lives.
The Gradient Bronze version of Redmi Note 10 Pro in a
natural metallic luster color was selected for this year’s Mi Fan Festival, and
the exclusive Mi Fan Festival 2021 icon will be printed on the back.As the
special souvenir smartphone for this year’s Mi Fan Festival, Redmi Note 10 Pro
MFF Special Edition will be sold in limited quantities worldwide.
Building a Better World Together with Mi Fans
From the day Xiaomi was founded, building real relationships
with users and having them be a part of Xiaomi’s future has been at the core of
the company’s culture. From the very beginning, Mi Fans have been joining the
Mi Community, offering suggestions and even contributing ideas and inventions
to help drive the growth of Xiaomi. Mi Fan culture has always been an integral
part of the Xiaomi brand.
To celebrate MFF 2021, Xiaomi Global Mi Community officially
launched its theme song A Melody for Mi, which was co-created in an online Mi
Community by Mi Fans from 15 countries. Around 1000 Mi Fans participated in
this songwriting project. Contributions from 30 Mi Fans were selected and used
to compose the music and lyrics. The song expresses Mi Fans’ unceasing pursuit
of a better life, centered on love, passion, innovation, vitality, and smarter
life for everyone — the very values that Xiaomi has been conveying to Mi Fans
for over a decade. Today, Mi Fans are delivering the same message to the world.
Together, united by the same vision, Mi Fans show resolute confidence and
belief in building a better world.
Xiaomi maintains its image as one of the coolest companies
in the minds of Mi Fans and users. For years, Xiaomi product users have been
connected through a shared experience of interacting and living with all of
these innovative products that have truly life-altering intelligent features.
In the Xiaomi Global Mi Community, thousands of Mi Fans have already posted
their stories describing how the Xiaomi brand and products have changed their
lives.
A Mi Fan with the username “Crossfiree” shared her story
about Mi Smart Home during a Mi Community activity. She has been using more
than 30 Xiaomi ecosystem products at home, although she describes herself as a
technophobe rather than a tech enthusiast. Mi Air Purifier helped improve the
air quality in her home and eased her severe dust allergy, while Mi Band helped
her whole family cultivate a healthier lifestyle. Another Mi Fan, Arun
Abhimanyu, mentioned that Mi Motion Activated Night Light solved his grandmother’s
long-standing problem of finding the light switch in the dark when she woke up
at night to use the restroom. This was just some of his experiences with Xiaomi
products, and he explained that “these products have made my life easier in a
way that I never could have imagined. That’s how Xiaomi wins users’ trust.”
History of MFF
The first MFF was held on April 6, 2012 in Mainland China
when Xiaomi decided to launch an event to celebrate the two-year anniversary of
its founding. Since Mi Fans played a significant role in the rapid growth of
Xiaomi, the company invited Mi Fans to celebrate its birthday together by
holding a big party for them. The party venue was set up like a club and guests
celebrated while a DJ performed and interacted with them. 100,000 Xiaomi
smartphones sold out in just 6 minutes and 5 seconds on that day. From then on,
Xiaomi has held MFF every year to show its gratitude towards Mi Fans for their
support.
Outside of Mainland China, MFF was first held in India and
Indonesia in 2015, before being launched in European markets in 2018, when the
first shopping carnival was held in Spain. This year will be the 10th annual
MFF, and even more global markets will be joining to celebrate the occasion.
Mi Fan Festival 2021 will offer huge discounts on its
smartphones, smart TVs, and other devices. The festival will have Re. 1 Flash
Sale on products like Mi 10i, Mi TV 4A 32 Horizon Edition, Redmi 9 Power, Mi
Neckband Bluetooth Earphones, among others. The flash sale will take place on the
Mi website. Xiaomi is also offering discounts on its popular devices with
additional discounts on Axis Bank, HDFC Bank, and ICICI Bank credit and debit
cards.
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