"Never say never," CFO Spencer Neumann said when
asked if the company would change its long-standing position that its service
should remain ad-free, adding "it's not something in our plan right
now."
Some Wall Street analysts have urged Netflix, the world's
largest streaming service, to develop a lower-cost tier with advertising to
boost revenue. The company's pace of new subscribers has slowed in recent
quarters, and Netflix shares have fallen nearly 43 percent this year.
Walt Disney on Friday announced it would offer an
ad-supported streaming option for Disney+, joining AT&T's WarnerMedia,
Comcast and others trying to attract customers who are willing to watch
commercials to avoid paying a monthly fee.
For Netflix, "it's not like we have religion against
advertising," Neumann said at the Morgan Stanley Technology, Media &
Telecom Conference.
But he said the company was focused on building its current
business for customers who want to watch movies and TV shows without
commercials. "We think we have a great model, a subscription business that
scales globally really well," Neumann said.
"It's hard for us to ignore that others are doing it,
but for now it doesn't make sense for us," he added.
Neumann also said Netflix viewed this year as a
"learning year" for its venture into mobile games. The company has
offered 14 games to subscribers so far.
"This is something I hope is a big part of our business in a decade," he said. "It is not going to be a big part of our business in the next 12 months."
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