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    Wednesday, July 5, 2023

    George Onukwu Resumes as ED TBWA Concept, to Drive Innovation, Growth for Group

    The board of directors of TBWA \Concept Unit, one of Nigeria's leading advertising agencies, has announced the appointment of George Onukwu, the company’s former Business Director, as its new Executive Director.

    This move aligns with TBWA\Concept’s Nigeria's vision of becoming a disruptive collective that accelerates growth by challenging the status quo and driving innovation.

    Since joining the agency, George has exemplified this vision, driving TBWA\Concept, Nigeria, to new heights through his unwavering dedication, innovative thinking, and strong leadership skills. His commitment to leading positive change and empowering Nigerian talents has significantly contributed to the company's growth and success.

    According to Kelechi Nwosu, CEO of TBWA\Concept Unit, "George's promotion is a testament to his consistent dedication and his ability to challenge conventional thinking. His leadership will be instrumental in realizing our vision, accelerating the development of the Nigerian advertising sector. We are confident in his ability to lead us towards a promising future."

    Working with other members of the Executive cadre, George will focus on diversifying and optimizing the company's services to provide customized solutions for Clients and growing Agency platforms. He will also be at the helm of investing in talent development, data science, and cutting-edge technology to ensure long-term sustainability of the Agency.

    TBWA\Concept Unit is part of TBWA\Worldwide, an international advertising agency committed to disruptive ideas brought to life through innovative execution. Based in Lagos, the agency is dedicated to creating and managing brand behavior in the modern world, working tirelessly to drive growth and innovation within Nigeria.

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