Corporate Accountability and Public Participation Africa (CAPPA) has condemned a five-year deal between Grammy Award-winning artiste Burna Boy’s company, BrkFst, and Aspire North America, LLC, a subsidiary of Inspire Technology Inc. for the manufacture and distribution of vaping products in Nigeria, Ghana, South Africa, and Europe.
According to CAPPA, Burna Boy’s BrkFst brand, as detailed on
its website and in news reports, sets out to promote cannabis and fashion
culture.
However, Nigeria presently classifies cannabis as an illicit
substance due to its potential to worsen the country’s challenges with drug
proliferation, abuse, and narco-terrorism.
It warned that the business collaboration between Aspire
North America, LLC, and BrkFst is likely to engender aggressive marketing of
cannabis vaping and e-cigarettes, including vape pens, e-hookahs, JUULs, and
other electronic nicotine delivery systems (ENDS), which will further worsen
the nation’s Non- Communicable Diseases (NCDs) burden.
CAPPA’s Executive Director, Akinbode Oluwafemi said: “We are
really disappointed that Burna Boy rather than promote healthy lifestyles and
noble causes among the youth, has chosen to throw his influence behind habits
that cause dangerous health consequences.
“The vape deal is one of the strategies by the tobacco and
related industries to use social and cultural influencers like Burna Boy to
create the impression that vaping is safe, especially among young, upwardly
mobile Nigerians.”
However, contrary to what its promoters would have the
public believe, CAPPA pointed out that vapes are banned in no fewer than 34
countries. Some others including the United States and China, which permit
vapes, impose heavy regulations on their use.
In January, British Prime Minister Rishi Sunak announced
plans to ban disposable vapes in The United Kingdom to protect children’s
health and discourage its rising use among teenagers.
Oluwafemi, criticized the tobacco industry’s relentless
efforts to make its products appealing to vulnerable groups by producing
e-cigarettes in a variety of attractive colours and flavours and using
socialites to promote them.
He noted that despite claims that e-cigarettes contain fewer
of the over 7,000 toxic chemicals found in smoke from regular cigarettes,
aerosols from e-cigarettes still contain harmful and potentially dangerous
substances, including nicotine, volatile organic compounds, heavy metals like
lead, and carcinogens.
Akinbode added: “E-cigarette promoters claim their products
can help people quit smoking. However, evidence shows that these so-called
alternatives to tobacco smoke, including vapes, are not healthy at all.
“They are all part of the tobacco industry’s tricks to trap
victims, especially young persons, in their web of death and disease. Nicotine
used in vapour products is highly addictive and can damage your heart,
arteries, and lungs, increasing the risk of heart attack, stroke, and chronic
lung disease.
“Just early this month, a study by the American College of
Cardiology investigating possible links between vaping and heart failure found
that people who use e-cigarettes are significantly more likely to develop heart
failure compared with those who have never used them.”
CAPPA noted that the tobacco industry is desperately
notorious for its unlawful tactics to recruit new users of its products, so
that its shareholders can enjoy immoral profits. At the same time, the public
is left to bear the huge financial and health burden of diseases and economic
losses caused by their products.
Last December, the Lagos State Signage and Advertisement
Agency (LASAA) found that its logo was unlawfully used in the advertisement of
the Brkfst vape cigarettes, in Lekki, contrary to tobacco control laws. LASAA
swiftly condemned the advert.
CAPPA’s Policy and Research Analyst, Zikora Ibeh urged
Nigerians and the government to watch out for more of such industry tricks and
plots to undermine the hard-won victories of tobacco control efforts.
“There is a latest spin to the tobacco industry. They are
flooding black markets with new nicotine products touted as safer alternatives
and fashionable. Sadly, these products are just as lethal as any other
conventional offerings by them.”
They also reinforce a behavioural pattern that can dissuade
smokers from quitting while initiating a new generation of non-smokers,
particularly children and adolescents to take up smoking and vaping. We urge
the government and public health advocates to step up vigilance against these
deadly products and deceitful claims of the industry.” Ibeh added.
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