The change enables users to control and prioritize on what
Facebook calls its "News Feed," or the main element seen when people
log onto Facebook.
This will allow people to see more from their friends and
contacts, and enable users to turn off the Facebook algorithm entirely and see
posts in chronological order if they choose.
The move comes with Facebook facing heightened scrutiny for
its role in promoting harmful content and misinformation, including from its
algorithms.
The revamp makes it possible for users to switch between an
algorithmically ranked feed and one sorted chronologically with the newest
posts first.
"The goal of News Feed is to connect you to what
matters most to you: the people in your life, interesting content and the world
around you,¨ Facebook said in a blog post.
Other changes being introduced give users more control over
who can comment on a specific public post and an expansion of Facebook´s
"Why am I seeing this?" to better understand its ranking algorithm.
In a separate post, Facebook vice president Nick Clegg
defended the company's use of algorithms, which have faced criticism as being
opaque and driving polarisation.
Clegg said algorithms are largely driven by the user.
"The personalised 'world' of your News Feed is shaped
heavily by your choices and actions," he wrote.
"This is the magic of social media, the thing that
differentiates it from older forms of media. There is no editor dictating the
front page headline millions will read on Facebook. Instead, there are billions
of front pages, each personalised to our individual tastes and
preferences."
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