Consumption of drinking yoghurt is very popular and well
embraced amongst consumers in Northern Nigeria irrespective of time, season, or
demographics. It is also widely consumed as part of the cuisine of several
ethnic groups in Northern Nigeria. It is therefore very fitting that the
favourite yoghurt brand Hollandia Yoghurt renews its connection with the
consumers.
With the launch of its latest communication campaign tagged
“Always Tradition, Always Hollandia Yoghurt”, Hollandia Yoghurt celebrates the
deep connection of the Northern consumers with tradition, love and friendship.
The campaign contextualizes the local needs and way of life of consumers through
their moments of wholesome nourishment.
Be it in moments of replenishment from a very humid day in
Sokoto, Katsina, Bornu or Kano, Hollandia Yoghurt provides the wholesome
nourishment for active replenishment and revitalizing energy that keeps you positively
recharged to be at your best for the day.
For a people renowned for their general outlook on
communality, the Hollandia Yoghurt 1Ltr pack encourages sharing, bonding and
wholesome nourishment to every gathering, at home or at parties. The 500ml pack
is for individual enjoyment for satiety and relaxation. The 90ml value pack
provides the perfect drink to accompany children’s food packs as they head off
to school.
Hollandia Yoghurt can also be enjoyed with your favourite
local snack like Masa, Gurasa, Dan Wake and Kilishi as a tasty treat. It is
available in affordable pack sizes.
CHI Limited Marketing Director, Mrs. Toyin Nnodi, encouraged
consumers across Northern Nigeria to continue to enjoy their favourite drinking
yoghurt for its high quality, delicious taste and wholesome nourishment for
active replenishment.
“We know that Hollandia Yoghurt continues to fit into the
local consumption need and way of life of our esteemed consumers across
Northern Nigeria. Hollandia Yoghurt offers quality nutritional benefits,
convenience as well as value, and we are glad that positive consumer perception
of the brand is driving its market leadership in the region,” she said.
Hollandia Yoghurt is available in two variants of Plain
Sweetened and Strawberry, and it comes in five different pack sizes of 1Ltr,
500ml, 315ml, 180ml and 90ml.
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