Olufemi Adeyemi
Apple is creating its own AI-powered chatbot that some engineers are calling “Apple GPT,” according to a report. The company reportedly doesn’t have any solid plans to release the technology to the public yet.
Apple is working on artificial intelligence (AI) offerings similar to OpenAI's ChatGPT and Google's Bard, Bloomberg News reported on Wednesday, sending its shares up as much as 2 percent to a record high.
The iPhone maker has built its own framework, known as
"Ajax", to create large language models (LLMs) and is also testing a
chatbot that some engineers call "Apple GPT", the report said, citing
people with knowledge of the matter.
The company did not respond to a Reuters request for
comment.
Apple has so far held back from any big moves in AI and even
avoided mentioning the buzzword at its developer conference in June — in stark
contrast to other tech giants such as Alphabet and Microsoft which have made
bold moves to incorporate the breakthrough technology.
Apple has, however, subtly pushed advanced AI in some of its
products such as Apple Photos, on device texting, and the recently launched
mixed-reality headset Vision Pro. Still, analysts say the company is behind
peers in incorporating the new technology.
Apple's core AI product, voice assistant Siri, has also
stagnated over the years.
The Bloomberg report said several teams are involved in the
latest AI effort, which is led by John Giannandrea, the company's head of
machine learning and AI, and Craig Federighi, Apple's top software engineering
executive.
Apple's new virtual assistant summarizes text and answers
questions based on data it has been trained with, and is being used internally
for product prototyping, according to the report. Employees say the tool
essentially replicates Bard, ChatGPT and Bing AI, and works as a web
application.
Apple does not yet have a concrete plan for the tools it is
developing, but it is aiming to make a significant AI-related announcement next
year, according to the report.
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